Selecting a provider to develop and manage your Pay-Per-Click (PPC) Campaign is an important decision with significant implications. You want to know your investment in a PPC Campaign will provide a positive Return On Investment.

Our Pay Per Click (PPC) Campaign Management service allows a site to be advertised on various keywords selected by the advertiser when a particular search is performed on the selected search engine.

Using a bidding mechanism, the advertisers can choose to have ads listed higher or lower for a keyword, depending on what position they want their PPC ads to appear on, and how much they are willing to bid for the same. Advantages of our PPC Campaign include:

Control :
you always know who you are reaching, what keywords you want to run your PPC campaign on, what countries or even what city you want your PPC ads to appear for and what language should they be displayed in. You also control how much you bid for each advertisement and how much you want to spend in total.

Targeted Traffic :
You get to target the right audience without worrying about irrelevant traffic. If you sell blue shoes, you can select your ad to appear only when a search engine user types “Buy Blue Shoes”. Of course people need to be searching for the particular keyword. We identify using advance SEM technologies to reach targeted traffic either from search engines or from focused websites.

Instant :
Another big advantage of PPC is that it is instant. The PPC ads appear almost instantly and respond to the changes or modification made instantly.

Branding :
You can choose the words in which you want to describe your business and also have the freedom of having the visitor visit the exact page you want them to see.

Site Architecture Independent :
No architectural changes need to be made to sites to rank on PPC keywords. For example, flash websites can run PPC campaigns without having to worry about search engine crawlers.

Stage 1 – Initial Analysis

Business objective setting & campaign model understanding
Keyword research
Bid rate analysis
Monthly budget recommendation
Campaign structuring
Landing page analysis (or development upto 5)
Ad creation for 5 Ad Groups (6 per Ad Group)

Stage 2 – Campaign Setup

Campaign setup in Google/yahoo/MSN or as specified
Conversion tracking setup.
Testing campaign setup

Stage 3 – Testing Phase

Ad split testing
Ad ranking testing Analysis
Conversion testing
Keyword split test

Stage 4 – Monthly PPC Campaign

Keyword & Bid Management/Modification
Creation of new Ads/Landing Pages
ROI analysis & weekly reporting